Matcha House
CASE STUDY
Matcha House™
Is a luxury eCommerce store for premium Japanese Matcha, in Saudi Arabia.
The Mission
Create a luxury brand that has its roots deep in Japanese culture. For Saudi people. This is a hard task considering the complications of Japanese history.
From the very beginning, Matcha House™ clearly wants to be #1 in Saudi.
The Outcome
I helped Matcha House™ clarify its brand strategy, designed the visual identity with that strategy from the ground up, and built a highly effective brand identity that helped Matcha House™ spread its message and sell its products.
The Impact
Two Months after Matcha House™ brand identity launch, it’s got over 9k+ followers on Instagram alone, with a 4%+ conversion rate, and its target audience completely fell in love ❤ with the brand message and its packaging.
Awards
Matcha House™ Brand is now featured on Packaging of the World, Click Here to visit it.
Client
SCOPE OF THE PROJECT
Brand Strategy
Logo Design
Sub-Logos Design
Sub-Logos Design
Products Naming
Brand Identity Design
Packaging Design
Packaging Design
Date
2023
Timeline
Three weeks.
Price
Less than $3000
Status
Published.
Moodboard and Art Direction
How I brainstorm ideas, draw sketches, and create the art direction for Matcha House™ with it’s founder —Saleh.
Behind The Scenes
How I created Matcha House™ logo from scratch with Saleh’s feedback in mind.
“I know a ton of work ☺ “.
Matcha Types Stories
How I come up with the three main matcha types’ names, sub-logos, and color pallettes.
Matcha House in Real Life
How Matcha House™ customers enjoyed their matcha. Every image is a happy customer.☺
Let's Work Together
Made with 🥰 By Kamalaldeen